Analytical Techniques
- Segmentation
- Univariate & multivariate analysis of variance
- Factor analysis
- Cluster analysis
- AID (tree models)
- Log-linear modelling
- Reliability analysis
- Big data analytics
Design methods
- Experimental
- Quasi experimental
- Longitudinal / Time series
- Survey research
- Conjoint analysis
- Target and Benefit Identification
- Simulated Test Marketing