Experian

During the first summer of the coronavirus pandemic in 2020, uncertainty reigned in the US. It was not at all clear what impacts the pandemic was having on consumer attitudes and behavior across the country, but like understanding the virus itself, it was important to do so. We conducted a study for one of the major credit reporting agencies in the United States to provide an accurate understanding of how consumers were dealing with the pandemic in key consumer markets – Retail, Financial Services, Media, Healthcare, and Automotive – as well as with respect to their overall wellbeing and their financial wellbeing. Over 12,000 consumers were surveyed over four months and changes in their behavior in these key areas was tracked monthly. The results were reported via a custom dashboard automatically updated daily with the latest results.