Once you know what you are to whom, then you have the foundation for determining what products your brand sells, what features those products contain, and how they should be priced.
Many times these decisions are made without consumer input and are driven by criteria other than meeting consumers’ needs. This is almost always a sub-optimal approach and by the time you discover that your product offering is wrong or the pricing is beyond the means of the target audience, you have spent a lot of time and effort that is wasted.
Testing concepts at an early stage in development, even if just to check basic assumptions about what consumers will find appealing, usually results in a better performing product or service.
What Sets Us Apart
Innovating and developing product to support the strategy is not just about features, benefits, and price. Products are usually built around an assumption about what the consumer experience will be like.
In addition to helping you develop better performing products or services, we can also help you articulate better what experience you should be trying to achieve with your products. We belong to an experience development and innovation consortium called IB4E Partners. IB4E Partners is made up of us, graphic designers, architects and other relevant professionals. It is a group that is dedicated to the design of great consumer experiences.